martes, 5 de abril de 2011

Lack of originality in the design of the souvenir sheet for the Centenary of the PUASP (UPAEP)


The celebration of the centenary of the Postal Union of the Americas, Spain and Portugal -PUASP-, founded at the beginning with the name of South American Postal Union, with the participation of Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay and Venezuela, on March 18, 2011 was commemorated by the post of Ecuador with the issue of a souvenir sheet containing a stamp of $3.00.
The Postal Union of the Americas, Spain and Portugal, PUASP, recently celebrated its centenary... The name was changed to the South American Postal Union, when Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay and Venezuela joined on March 18, 2011. Ecuador commemorated this event by issuing a souvenir sheet containing a stamp of $3.00.
The happiness of having a new design, as we were accustomed to seeing in recent years, initially showed a slight air of unease. Questions like, why put two times the world map in the same design? Why is purple instead of blue or red? What do the holding hands? Were behind the apparent good design work.
The seventh line of technical data of the souvenir sheet in the philatelic newsletter reads. Design: Rameix Interpublicist for Correos del Ecuador CDE E.P. Rameix Interpublicist is an advertising agency located in the city of Quito, which in recent years has been responsible for designs of postage stamps of Ecuador.
The undeniable development that has taken the postal service in Ecuador, we are witnessing progress should go hand in hand with the issuance of stamps to meet the best role as ambassadors for our country around the world, having to the utmost care so much in the design process, as in the printing and distribution.
The issuance of stamps in Ecuador should be of the highest quality with regard to design and printing because the stamps serve as ambassadors for our country around the world.
The happiness in the issuance of the souvenir sheet was short-lived when it was discovered that Rameix Interpublicist merely copied an image found in several publications on the Internet at no charge to them. If one uses the keywords 'globe-joined-hands' to search, one sees that this design is part of many web pages as a symbol of caring for the environment, sustainable development and economic solidarity. It does not appear that Rameix did any creative design.
We are expecting the reasons that will give the advertising agency once the deception is made public by presenting as its own design that appears in various publications since at least 2008, and correctives taken by Ecuador Post Office to prevent embarrassments like this does not happen again, facts that blur the achievements of Ecuadorian Postal Service so far.
The hope is that the Ecuador Post Office will take steps to prevent embarrassments like this from happening again.

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